SAVOR.WAVS
Chipotle
Immersive Digital Experience, Social Campaign & Original Album

Ingredients by Chipotle.
Produced by RZA.

A musical and visual experience inspired by Chipotle's real ingredients. Over 8.5 Million people played SAVOR.WAVS driving 2.1 Million orders.

Savor.Wavs is an immersive digital, audio-visual experience that reinterprets Chipotle’s real ingredients with none other than Wu-Tang Clan’s head honcho RZA. Each of Chipotle's 51 ingredients was musically interpreted by RZA and associated with a unique sound performed by 51 orchestra members.

Users can select from the menu to create their own “order,” the result of which is a fully composed song as a 360-degree audio-visual experience (with sheer infinite possible combinations!).

RZA's sound stems were passed onto The Head and The Heart, AWOLNATION, GRiZ, PANG!, and the Wu-Tang Clan, who created remixes of their favorite Chipotle order.

Strategy
Creative Direction
Design
UX/UI Direction

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