Boorito
Chipotle
Identity, Films, Promos
To compliment the Scarecrow campaign that preceded it, the Scarecrow Boorit film takes a humorous look at the horror genre using the hero from our Emmy award winning film.
A tradition dating back to the early years of Chipotle, "Boorito" is the annual Halloween celebration when customers dressed in costume receive discounted entrees.
Over the years, Boorito was used to further the Chipotle mission or to have fun with our guests. These films are a sample of the campaigns created around Boorito.
"Abandoned" was made to benefit Farm Aid. The proceeds from sales during Boorito provided financing to farmers under threat of losing their land. The film features the Willy Nelson classic "Mammas Don't let you Babies Grow up to be Cowboys" performed by Karen O.
