RAD Lands
Chipotle
TV Series

RAD Lands is an original unbranded series dedicated to bringing parents and kids closer to their food entertainingly and educationally.

We partnered with the creator of Yo Gabba Gabba! to develop a six-episode series, and incorporated high-profile talent, including Duff Goldman, Neon Trees, Amanda Freitag, Portugal. The Man, Wayne Coyne of the Flaming Lips, and Biz Markie.  

Case Study

RAD Lands, available exclusively on iTunes, earned over 286 million media impressions and 25 million Twitter impressions in its first week.

The series was the first-ever branded entertainment piece to be honored with Common Sense Media's Common Sense Seal for TV. It was also recognized with a Cannes Lion in Entertainment.

Creative Direction
Design
Story Development
Media Strategy

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