La Cerveza Mas Fina
Corona
Film, Packaging, & Art Installation
Made for the Mexican market. The campaign was designed to raise the quality perception of Corona versus imported brand.
The Spanish language short film is an epic stop-motion journey through the deep and connected history of Mexico and Corona. Starring Gael García Bernal and the art of icon Pedro Friedeburg.
The most successful campaign in the brand’s 100-year history
The most talked-about brand in 2019, with 1.7MM+ total mentions
All-time high in brand power at 18.4%
Significant growth in all four major categories:
International brand (+2.7%)
High-quality brand (+2.7%)
More refreshing than others (+2.6%)
Represents my national pride (+3.2%)
The campaign included a public mural as a gift to Mexico City by famed surrealist Pedro Friedburg and Corona. It captures the shared progress of the company and the country.
A Behind The Scenes film that captures the craft and culture of the historic project.
