Cultivate Festival
Chipotle
Food & Music Festival
A harvest festival for the city.
A celebration of food, music, and ideas.
The Cultivate Festival was born out of the realization that for the same cost of sponsoring an existing event (which typically meant a few high-profile logo placements), that we could create our event to own the entire experience from start to finish.
For six years, in three cities each year, Cultivate Festivals drew over 350,000 people have attended a Cultivate, spending on average three hours with our brand, food, and mission.
Over 50% of attendees earn a free meal by participating in the on-site educational experiences.
Regionally focused ad campaigns drove awareness to Cultivate and kept Chipotle top-of-mind. Driving store lift region-wide
