The Scarecrow
Chipotle
Game & Animated Short
In a dystopian world where all food production is controlled by the fictional industrial giant Crow Food, a lone Scarecrow sets out to “Cultivate A Better World.”
Set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory,” in a cover performed by Grammy Award®-winning artist Fiona Apple. In the first few weeks, the film received nearly 9 million views, with no traditional media support.
The Game was the #1 Adventure Game on iPad.
2 Cannes Grand Prix
2 Emmys
Case Study









Mobile Game, World One, The Factory

Mobile Game, World Two, The Farm

Mobile Game, World Two, The City

Mobile Game, World Two, The Kitchen



