Veterinary Centers of America (VCA), a leading provider of pet healthcare services, wanted to build brand affinity by highlighting its dedication to pet-friendly families and the valued role veterinarians have in the communities they support.

We created "Pet Friendly," a comedic series directed by actress and comedian Whitney Cummings.

The series allowed VCA to celebrate the universal experiences pet owners have in caring for their pets. We used humor, love, and compassion to reflect the transformative experience adopting a pet can have on a family in a way that would entertain audiences and spark joy.

The series was sold to Refinery29. By securing placement on Refinery29 as one of the platform's original series, we have absolute proof that a new advertising market is not only imaginable but possible, one in which agencies, not just production companies, conceive, create and distribute content.