We launched a special Subway campaign, “Say it With a Sub,” around Valentine’s Day and Netflix’s hit sequel, To All The Boys P.S. I Still Love You.  We set out to create a buzz among its Gen Z audience that showed audiences that the best way to tell someone (P.S.) you love them—aside from a handwritten note, of course—is with a Subway sub.

The multi-touchpoint campaign featuring the film’s star, Lana Condor, and a special edition “I still love you” necklace led to a lot of fan love and positive engagement for Netflix and Subway, with over 1.8MM likes and 12.8k comments.