AMERICAN FIT STORY
Bonobos
Integrated Campaign

“However You Fit, Bonobos Fits You” was inspired by Bonobos’ mission to create a " fit for every man.”

In the second installment of “However You Fit,” we traveled the country and profiled 12 men with vastly different fit stories to show all men many different ways to find your fit in life. Fast Company featured it.

Strategy
Brand Platform
Creative Direction
Design

Previous
Previous

Bonobos: #EvolveTheDefinition

Next
Next

ModCloth: Four Walks